Ryan Singer

Head of Strategy at Basecamp
Twitter, LinkedIn

People in the software industry know how to build build things, but they struggle with what to build.

What's valuable, what matters, what trade-offs should we make?

That's my expertise. I combine fifteen years of product design experience with a rigorous approach to uncovering what customers value. People don't buy and use products because of flashy features. Specific situations and time pressures cause people – especially businesses – to shop for and implement new products. I uncover the chains of cause and effect that lead up to usage and purchase on the demand side in order to direct teams to build the right things on the supply side.

Theory is nothing without practice. I've built software interfaces, designed back-end systems, written marketing copy and led development teams. My strategy work always includes actionable concepts that answer the hard questions for development teams so they know how to make trade-offs along the way.

Articles and talks

I've made a list of past articles and talks available if you're looking for those.

People to learn from

Besides Jason and David at Basecamp, I've learned a lot from studying these peoples' work: