Learn what Shape Up is about. Read the book. See how it's evolved in recent talks, podcasts, and articles.
Figure out why your team has slowed down and how to apply techniques from Shape Up with your existing process.
If you think I can help, but you're not sure how, we can have a call to talk through your challenge and sketch out suggestions.
I've worked on all levels of the software stack, from UI design to programming to strategy. Over 17 years at 37signals, I designed features used by millions and eventually became Head of Strategy. In 2019 I wrote Shape Up, and three years later founded Felt Presence to help product teams stop running in circles and ship work that matters.
Product gurus will tell you that the way to heaven is for everyone in the company to take part in discovery. Engineers should be talking to customers! Designers should do more research! The idea that we should involve everyone in everything is appealing when we don't know how
The ideas, the interviews, the stories, the pain points — they all start to pile up. That's where the problem comes in...
Different moments in the company call for green-lighting different project. What counts as "impactful" depends on what we're trying to do.