Felt Presence

I’m Ryan Singer, Head of Product Strategy at Basecamp


I’ve worked on all levels of the software stack, from UI design to back-end programming to strategy.

Through over 17 years at Basecamp, I’ve designed features used by millions and invented processes our teams use to design, develop and ship the right things.

These days I’m focused on strategy. That means understanding what customers are trying to do and how to make the product fit them better.

My Book

Shape Up: Stop Running in Circles and Ship Work that Matters

My Podcasts

Synthetic A Priori

Podcast series exploring the outer edges of new ideas about design and formal systems. Technical and experimental.

Demand Thinking

Occasional podcast with Chris Spiek on product strategy and management. For practitioners, non-technical.

For the latest

@rjs on Twitter

Tweets may be technical. Follow to see work in progress and hear about new podcasts, livestreams, workshops, and conference appearances.

Get in touch


I work full time for Basecamp and don’t accept offers to consult. I welcome inquiries to appear on podcasts, speak at conferences, answer questions about adopting Shape Up, or collaborate on research work related to design or decision-making.


Mentioned in

Selected Recordings